This contest takes the eyewear industry as its core, integrating the entire smart wearable value chain. It spans from the craftsmanship of eyewear to innovation and breakthroughs in smart wearable, from immersive experiences with AR/VR technologies to cutting-edge exploration of the digital industry. The contest encourages participants to explore how technological innovation can drive industrial upgrades, with a focus on areas such as the digital economy, technological advancement, and fashion design, aiming to create a unique and innovative design contest.
i.Theme: Vision the Future · Fusion of Art and Digital Technology
ii.Duration: April 2026 – June 2026
iii.Venue: Shenzhen
iv.Organizational structure:
Sponsor: Shenzhen General Chamber of Commerce
Organizing entity: Longgang Enterprise Service Co., Ltd., Shenzhen Enterprise Service Group
Co-organizer：Shenzhen Eyewear Association；Shenzhen Optical Industry Association；
Chinese Original Eyewear Designer Team（SJF）；Shenzhen Glasses Intellectual Property Service Office
Judging Committee: The Committee will consist of specially invited representatives from leading global eyewear brands, manufacturing and retail enterprises, industry specialists, and heads and professors from world-renowned design schools. The Committeeis is responsible for determining the evaluation results of each group of the contest, resolving intellectual property disputes, and ruling on evaluation disputes or objections.
The contest has original design group, academic group, AI eyewear group.
i.Original designgroup-master group:
Open to domestic and overseas professionals with over 10 years of experience in eyewear design
ii.Original design-professional eyewear design group:
Open to 1) domestic and overseas professionals engaged in eyewear design，with no restrictions on years of experience; 2) Both design and eyewear educational institutions are eligible to sign up.
iii..Academic group:
Open to domestic and overseas students from design or eyewear educational institutions, colleges and universities.
iv.AIeyewear group:
1) Submissions are open for smart eyewear products or creative designs centered around smart eyewear, integrating technologies such as artificial intelligence, VR/AR, and the Internet of Things. Entries include but are not limited to smart interactive eyewear, AI-assisted vision devices, scenario-based application solutions, and educational/entertainment VR/AR applications. Participants may submit finished eyewear products, functional prototypes, application software, or complete solutions, along with product photos, functional demonstration videos, technical documentation, and descriptions of typical application scenarios. 2) Open to domestic and international professionals engaged in the design of smart wearables such as smart eyewear, smartwatches, health monitoring devices, and wearable apparel, as well as students from design-related and eyewear-related educational institutions and universities, are eligible to apply.
The contest is divided into four stages, submission of works, preliminary round, semi-finals, and finals. The first three stages will be conducted online, while the final stage will be evaluated on-site.
[Submission of works]
Before Friday, May 15, 2026, participants should visit the contest's official website (www.sziedc.com) or designated platforms to understand the rules. They should register and submit their works through the official website based on the characteristics of each group. Submissions may include, but are not limited to, design plans, explanatory video clips, etc. There is no limit to the number of submissions per participant.
[Preliminary round evaluation]
In mid-June 2026, the expert reviewers will review submissions to ensure they meet the contest's qualifications. Eligible works will be shortlisted online.
[Semi-finals evaluation]
In late June 2026, the expert reviewers will conduct an online evaluation of the submissions, selecting the works that will advance to the on-site finals.
[Finals evaluation]
On June 15 2026 (before the 2026 Shenzhen International Optics Fair), an on-site roadshow will be held. The expert reviewers will conduct an offline evaluation of the submissions, and based on the final scores, the winning works will be determined. The results will be published on the contest's designated platform.
[Awards ceremony]
The awards ceremony will take place in late June 2025, during the 2025 Shenzhen International Optics Fair
i.The work shall include a design theme, title, and accompanying text annotations. Design drawings (it is recommended to cover three-view drawings with dimensions, 3D renderings, design descriptions, etc.) should be provided, in PDF format, on A4-size pages. The drawings should be limited to 4-6 pages.
ii.All works submitted by participants must have been created, designed, or published after 2023. The content shall align with the theme and scope of the contestand must be original. Participants shall guarantee full ownership of the intellectual property rights to their work. Any plagiarism or infringement on the intellectual property of others will result in permanent disqualification and public announcement by the organizer.
iii.If a submitted work is found to be similar to another design, the judging panel reserves the right to request an explanation of the design concept and creative process from the participant to verify originality. In cases of intellectual property infringement, the Judging Committee may ask participants to provide relevant evidence and will investigate and address the issue as necessary.
|
Group |
Review Criteria |
|
Original design-master group |
- Ergonomics (comfortability, stability, and weight) (15%) - Design performance (originality, practicality, and environmental protection) (30%) - Sense of fashion (overall appearance, color matching, and design elements) (25%) - Market prospect (product differentiation, cost performance, and brand value) (30%). |
|
Original design-professional eyewear design |
- Ergonomics (comfortability, stability, and weight) (15%) - Design performance (originality, practicality, and environmental protection) (30%) - Sense of fashion (overall appearance, color matching, and design elements) (25%) - Market prospect (product differentiation, cost performance, and brand value) (30%). |
|
Academic group |
- Ergonomics (comfortability, stability, and weight) (15%) - Design performance (originality, practicality, and environmental protection) (30%) - Sense of fashion (overall appearance, color matching, and design elements) (25%) - Market prospect (product differentiation, cost performance, and brand value) (30%) |
|
AI eyewear group |
- Structure design (40%) - Wear experience (30%) - Smart application (20%) - Market potential (10%) |
i.Organizing Committee Award
The Organizing Committee Award will be awarded across all groups. All shortlisted works are eligible to compete for this award. The winner will receive a cash prize of $11,600 (equivalent to RMB 80,000), a medal, and an honorary certificate.
ii.Group-specific Award
a） Original design-master group:
Awards will be given based on final scores, with one First Prize, one Second Prize, and one Third Prize.
First Prize: Cash prize of $7,250 (equivalent to RMB 50,000), along with a medal and an honorary certificate;
Second Prize: Cash prize of $4,350 (equivalent to RMB 30,000), along with a medal and an honorary certificate;
Third Prize: Cash prize of $2,900 (equivalent to RMB 20,000), along with a medal and an honorary certificate.
b）Original design-professional eyewear design
Awards will be given based on final scores, with one First Prize, one Second Prize, and one Third Prize.
First Prize: Cash prize of $4,350 (equivalent to RMB 30,000), along with a medal and an honorary certificate;
Second Prize: Cash prize of $2,900 (equivalent to RMB 20,000), along with a medal and an honorary certificate;
Third Prize: Cash prize of $1,450 (equivalent to RMB 10,000), along with a medal and an honorary certificate.
c）Academic group
Awards will be given based on final scores, with two First Prizes, four Second Prizes, 6 Third Prizes, and 12 Excellence Awards.
First Prize: Cash prize of $1,160 (equivalent to RMB 8,000), along with a medal and an honorary certificate;
Second Prize: Cash prize of $725 (equivalent to RMB 5,000), along with a medal and an honorary certificate;
Third Prize: Cash prize of $290 (equivalent to RMB 2,000), along with a medal and an honorary certificate;
Excellence Award: Cash prize of $72.5 (equivalent to RMB 500), along with a medal and an honorary certificate.
d)AIeyewear group
Awards will be given based on final scores, with one First Prize, one Second Prize, and one Third Prize.
First Prize: Cash prize of $4,350 (equivalent to RMB 30,000), along with a medal and an honorary certificate;
Second Prize: Cash prize of $2,900 (equivalent to RMB 20,000), along with a medal and an honorary certificate;
Third Prize: Cash prize of $1,450 (equivalent to RMB 10,000), along with a medal and an honorary certificate.
Registration, medals, and certificates are free of charge.
The official website of the contest is www.sziedc.com , and the WeChat official account of Shenzhen International Eyewear Design Contest is the official designated platform of the competition.
For any questions regarding the contest, participants may contact the organizing committee via email or phone. The committee will respond promptly.
Contact information of the organizing committee:
Ms. Liu, Phone: 86-15889522697; Email:liuxi@szqfjt.com
Ms. Zhang Phone: 86-18145094491; Email: zhangyaowen@szqfjt.com
Detailed contest rules can be found on the official website or designated platforms. In the event of any dispute, the organizing committee reserves the final right of interpretation of the rules.
